Together with Marijn Vonk and Wouter Gysemans, we developed a concept for the Adidas New Blood Award 2018. Adidas asked us to use sport as a catalyst for change, with an innovative Adidas product, service, brand experience or campaign for 17-25 year olds in a key city. Our entry is a concept called Adidome - an app in combination with LED light-customized sport fields. With the Adidome app, users can book the Adidome sport fields around the city. By drawing a field of their choice on their smartphone, every sport is possible on the sport field. Just add stripes!